Swatch to start producing smart watches

This just in from the WSJ:
"The company said it is introducing fitness functions, a key feature of smartwatches, to its Touch line of digital watches. Swatch hasn't detailed the fitness functions it will launch, but said they would be the "usual features." Smartwatches often have pulse measurement, training calculators and speed monitors. The new features will launch in 2015, a Swatch spokeswoman said."