Parmigiani Fleurier: From a Workshop to a Brand

From a Workshop to a Brand – Story of an encounter

Parmigiani Fleurier’s story, like so many others, starts with a predicament.

The year is 1974, Michel Parmigiani is freshly graduated and he is faced with the unprecedented tumble of the Swiss watchmaking trade, due to the flood of quartz movements ignited in Japan. Much more precise and infinitely less expensive, this revolution of a watch catches the traditional Swiss industry unaware, and makes it look outdated, obsolete. In a short decade, what is later referred to as the “quartz crisis” cuts down 90,000 jobs and the whole trade is set adrift.

SIHH 2014: Parmigiani Toric Résonance 3

Toric Résonance 3

It is not the first time Parmigiani Fleurier has combined a large date with a minute repeater. However, the watchmaker has never before offered instantaneous rotation of such a colossal date on this calibre. With numerals of an unprecedented size, it may be more accurate to say that this astonishing piece features an "oversized date" rather than a "large date".

SIHH 2014: Parmigiani Metro Collection

THE PARMIGIANI FLEURIER MÉTRO COLLECTION

The Parmigiani Fleurier Métro collection is a range of men's and women's watches conceived for urbanites with a true metropolitan spirit.

A city's heart never stops beating, and the life found there is so full of potential and possibilities that any dream can become a reality. It is also an anonymous life, which can be either a blessing or a curse, and in the midst of the crowd, each man and woman is on an endless quest for a mark of exclusivity or distinction.

The Métrographe watch for men and the Métropolitaine for women are best described as they adorn the wrists of busy city dwellers, as they live and breathe every minute of the day.